Youth & Family Banking
Service Design
About The Project
Supported the design of a Youth & Family banking proposition to build early financial literacy, increase digital engagement, and drive long-term customer value. Contributed across research, journey mapping, concept development, and roadmap planning to define cutting edge future-state experiences for families.
Achievements
1H24 - Team Award
Launched 12+ digital services under the Youth & Family program, strengthening market leadership and driving increased customer engagement.
Developed foundational current and future state journey maps to align on a shared vision.
